Shaping the future of food, thousands of plates at a time

We're working to transition the food system away from animal exploitation and toward a plant-based future.
We have been supported by
AriseHealth logoOE logoToogether logoToogether logo
Toogether logo2020INC logoToogether logo

Our 2024 impact in numbers

70

Media hits

We reinforced our organization's image as a leading advocate for ethical veganism and plant-based policies.

Up to

2mil.

monthly reach

Across all platforms and media, our monthly reach consistently ranged between 250,000 and 2 million people.

Over

100

stakeholder meetings

Finland’s mass catering offers a strategic opportunity to pilot scalable approaches to institutional change.

01
plant-based advocacy

Policy progress with national impact

Viral Vegans supports both institutions and companies throughout the plant-based food transition process—from crafting compelling plant-based policy pitches, to hands-on implementation support, and follow-up guidance to ensure the change leads to measurable outcomes. By emphasizing the environmental, health, and economic benefits of plant-based policies, we engage a broad range of stakeholders across sectors and political backgrounds.

Each year, we engage with over one hundred influential stakeholders across the food system.
02
raising awareness

Leading experts on animal rights and agrifood.

We published Finland’s largest exposé of animal agriculture as a nonfiction book, The Animals We Love and Eat, with a well-known publisher. Featuring interviews with over 40 experts, including farm workers, scientists, and politicians, it reveals hidden problems in food systems, from slaughterhouses to the EU Parliament.

The first edition sold out before release and topped the nonfiction chart in a major Finnish bookstore. Nearly 400 people, including influencers and politicians, attended our book launch events.  The book has sparked media investigations into topics like violence against animals at farms and how major grocery chains discriminate against vegan protein products.

Read the book

03
Media production

Redefining the mainstream conversation

1
Traditional media

Viral Vegans has become a go-to source for Finnish media on topics related to veganism, food policy, and animal rights. We’ve been featured in over 100 media stories across television, radio, podcasts, and print — including Finland’s top morning shows, where our appearances reach up to 500 000 viewers.

2
Public speaking & events

We are a sought-after keynote speaker at leading events across Finland, including TEDx, SuomiAreena, and top conferences in the food industries and book festivals. Our appearances shape public opinion, inspire institutional change, and embed vegan perspectives in the heart of mainstream discourse.

3
Podcasts & YouTube

To expand our impact beyond typical vegan circles, we’ve strategically appeared on highly popular podcasts and YouTube channels that focus on politics, health, culture, and food. These appearances help us engage non-vegan audiences, shifting public narratives.

We also reach millions online

Read more

Social media

Even small changes have a big impact. This idea also inspires us to work with passion and heart towards a future where everyone can eat well and do good.250,000 to 1.7 million, and we closed the year with over 75,000 combined followers. We spark national conversations with fact-checks, viral videos, and emotionally engaging content that travels far beyond the vegan community.

Our posts regularly influence public debate, are shared by politicians and influencers, and have even been picked up by national media.

Our Instagram

Finland's top sustainability podcast

Our podcast, I like Vegans , is Finland’s most listened-to vegan podcast, with over 275,000 streams across all major platforms and YouTube.

The podcast regularly features high-profile guests, including celebrity chefs, top politicians, bestselling authors, and influencers with massive mainstream appeal.

Our podcast
Lahjoita

Auta eläimiä, tue toimintaamme

Lahjoituksesi auttaa meitä tutkimaan ja nostamaan esiin eläintuotannon epäkohtia sekä vauhdittamaan siirtymää kasvipohjaiseen ruokailuun.

Lahjoita nyt