Changing food for good. Because animals deserve better.

We are a Finnish non-profit organization that inspires change for animal rights and the environment.
We have been supported by
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01
plant-based advocacy

Redefining food system

We are Finland’s leading vegan media powerhouse and policy advocacy organization, working to transition the country’s food system toward a plant-based future.

Our work directly influences the institutions shaping what Finns eat, from kindergartens to hospitals and corporate canteens. With one-third of the population eating mass-catered meals daily, we collaborate with cities, policymakers, and companies to make plant-based options the default and expand vegan options, driving systemic change at a national scale.

Contact us

02
speakers & events

Leading media presence on animal rights.

We’re regularly featured in mainstream media and seen as trusted experts by journalists, policymakers, and institutions alike. Our co-founders are nonfiction authors, with their popular exposé book 'The Animals We Love and Eat' igniting nationwide discussion and earning over 70 mainstream media appearances in 2024 alone.

From Finland’s most-watched morning shows (reaching up to 600,000 viewers) to hosting panels at Finland's largest public debate forum, we’ve become widely recognized animal rights and sustainability experts on the food system.

Our speakers

03
Media production

Evidence-based information with an impact

Videos

Why do vegans not use wool products and what are the problems with egg production? Our high quality video and image production sparks discussions and provides new information.

Watch the videos
Podcasts

Finland's most listened sustainability podcast explores the future of food production together with industry experts and celebrities.

Listen to our podcast
Our book

A groundbreaking and thought-provoking bestselling nonfiction book raises questions about who we eat and how our food choices shape the world.

Read more

Our 2024 impact in numbers

70

Media hits

We reinforced our organization as a leading advocate for ethical veganism and plant-based policies.

1.7mil

Monthly reach

Across all platforms, our monthly reach consistently ranged between 250,000 and 1.7 million people.

43%

Follower growth

On Instagram we achieved notable growth in both audience size and engagement.

About us

A team with a passion for animal rights.

Even small changes have a big impact. This idea also inspires us to work with passion and heart towards a future where everyone can eat well and do good.

Contact us
Lahjoita

Auta eläimiä, tue toimintaamme

Lahjoituksesi auttaa meitä tutkimaan ja nostamaan esiin eläintuotannon epäkohtia sekä vauhdittamaan siirtymää kasvipohjaiseen ruokailuun.

Lahjoita nyt