Changing food for good. Because animals deserve better.

We are a Finnish non-profit organization that inspires change for animal rights and the environment.
We have been supported by
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01
plant-based advocacy

Redefining food system

We are Finland’s leading vegan media powerhouse and policy advocacy organization, working to transition the country’s food system toward a plant-based future.

Our work directly influences the institutions shaping what Finns eat, from kindergartens to hospitals and corporate canteens. With one-third of the population eating mass-catered meals daily, we collaborate with cities, policymakers, and companies to make plant-based options the default and expand vegan options, driving systemic change at a national scale.
02
speakers & events

Leading media presence on animal rights.

We’re regularly featured in mainstream media and seen as trusted experts by journalists, policymakers, and institutions alike. Our co-founders are nonfiction authors, with their popular exposé book 'The Animals We Love and Eat' igniting nationwide discussion and earning over 70 mainstream media appearances in 2024 alone.

From Finland’s most-watched morning shows (reaching up to 600,000 viewers) to hosting panels at Finland's largest public debate forum, we’ve become widely recognized animal rights and sustainability experts on the food system.

Our 2024 impact in numbers

70

Media hits

We reinforced our organization's image as a leading advocate for ethical veganism and plant-based policies.

Up to

2mil.

monthly reach

Across all platforms and media, our monthly reach consistently ranged between 250,000 and 2 million people.

Over

100

stakeholder meetings

Finland’s mass catering offers a strategic opportunity to pilot scalable approaches to institutional change.

About us

A team with a passion for animal rights.

Even small changes have a big impact. This idea also inspires us to work with passion and heart towards a future where everyone can eat well and do good.

Lahjoita

Auta eläimiä, tue toimintaamme

Lahjoituksesi auttaa meitä tutkimaan ja nostamaan esiin eläintuotannon epäkohtia sekä vauhdittamaan siirtymää kasvipohjaiseen ruokailuun.

Lahjoita nyt