The greatest climate action of our time is changing what we eat.

We are a sustainability organisation shifting food culture and food systems — for people, animals, and the planet.

Changing food for good. Because animals deserve better.

We are a Finnish non-profit organization that inspires change for animal rights and the environment.
We have been supported by
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01
Sustainable Food Policy

Redefining Food System

We are a food policy advocacy organization accelerating the transition toward plant-based food systems in Finland and beyond.

Our work directly influences the institutions shaping millions of meals, from kindergartens to hospitals and corporate canteens. We work with cities, policymakers and companies to turn climate ambition into concrete food system change — from public kitchens to national policy.
02
speakers & events

Changing How the We Think About Food.

Reaching up to 2 million people per month across digital and mainstream media, we bring the climate, health, and animal impacts of food into public debate as trusted voices in Finland’s media landscape.

From a bestselling non-fiction book to Finland’s most popular sustainability podcast, we connect with diverse audiences through both traditional media and viral digital content. With over 200 speaking engagements, we are sought-after keynote speakers at major events across Finland and abroad.

Our 2025 impact in numbers

50

media hits

We reinforced our organization's image as a leading advocate for sustainable food.

Up to

2mil.

monthly reach

Across all platforms and media, our monthly reach consistently ranged between 450,000 and 2 million people.

Over

100

stakeholder meetings

Finland’s mass catering offers a strategic opportunity to pilot scalable approaches to institutional change.

About us

A team with a passion for just transition.

Even small changes have a big impact. This idea also inspires us to work with passion and heart towards a future where everyone can eat well and do good.

Lahjoita

Auta eläimiä, tue toimintaamme

Lahjoituksesi auttaa meitä tutkimaan ja nostamaan esiin eläintuotannon epäkohtia sekä vauhdittamaan siirtymää kasvipohjaiseen ruokailuun.

Lahjoita nyt