Change food. Change minds. Change lives.

Help transition the food system away from animal exploitation and toward a plant-based future.

Testimonials

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We have been supported by

Budget Breakdown

Our impact is driven by a highly skilled team whose work forms the foundation of all our programs and advocacy efforts. A full 88% of our annual budget is dedicated to personnel, the experienced professionals driving our content production, policy engagement, and digital outreach. The team’s backgrounds span nonfiction writing, marketing, social sciences, and media production.

Our administrative costs remain under 10%, and we invest thoughtfully in core digital infrastructure that supports the efficiency and scalability of our work.

Full budget breakdown

testimonials

What our funders say about us

Viral Vegans has demonstrated dedication and efficacy in promoting the vegan lifestyle to mainstream and influential audiences. Their strategic and innovative approach to vegan advocacy aligns with our mission and vision and has been cost-effective thus far.

Their efforts significantly contribute to our shared goal of a vegan world, and we wholeheartedly recommend supporting Viral Vegans.

Dr. Krista V. Hiddema

Chief Philanthropy Officer

Viral Vegans has seen encouraging success in each of their major programmatic areas of vegan entertainment, plant-based policy work, and vegan education. We believe that given adequate financial resources, Viral Vegans can grow their impact significantly. We also see the importance of Viral Vegans’ work as Finland ranks among the highest countries for per capita dairy consumption globally.

We have had a wonderful experience working with the Viral Vegans team. They are highly motivated, creative, and strategic. They thoughtfully solicit and incorporate feedback and engagement from our team, and have generally been a joy to work with.

Lauren Kohler

Director of Food Systems Philanthropy

media production

Redefining the mainstream conversation

Traditional media

Viral Vegans has become a go-to source for Finnish media on topics related to veganism, food policy, and animal rights. We’ve been featured in over 100 media stories across television, radio, podcasts, and print — including Finland’s top morning shows, where our appearances reach up to 500 000 viewers.

Public speaking & events

We are a sought-after keynote speaker at leading events across Finland, including TEDx, SuomiAreena, and top conferences in the food industries and book festivals. Our appearances shape public opinion, inspire institutional change, and embed vegan perspectives in the heart of mainstream discourse.

Podcasts & YouTube

To expand our impact beyond typical vegan circles, we’ve strategically appeared on highly popular podcasts and YouTube channels that focus on politics, health, culture, and food. These appearances help us engage non-vegan audiences, shifting public narratives.

Lahjoita

Auta eläimiä, tue toimintaamme

Lahjoituksesi auttaa meitä tutkimaan ja nostamaan esiin eläintuotannon epäkohtia sekä vauhdittamaan siirtymää kasvipohjaiseen ruokailuun.

Lahjoita nyt

Donate to help

Your contributions directly support our work in vegan education, content creation, and plant-based policy advocacy, driving significant societal change.

At present, the minimum donation we can accept is $500. Your donations will be processed through our fiscal sponsor, the Karuna Foundation, a 501(c)(3) organization.

Please ensure to specify "Viral Vegans" as the intended recipient when making your donation. Please contact us at info@viralvegans.fi if you wish to donate less than $500 or have any questions about donating to us.

Donate

Your donation helps us investigate and highlight the injustices of animal production and accelerate the transition to plant-based eating.

Our goal is to make plant-based choices an easy part of everyday life. In collaboration with businesses, cities, and policymakers, we promote a plant-based food transition that makes the food system more sustainable and climate-friendly.

Donate to help